Lecture Topic:Personal IP building and Successful Brand Communication in the Post-we Media Era

Lecturer:Cao Bo

Time:15:00-16:00 Friday, June 12, 2020

Venue:5 Floor, Multi-Function Hall, Entrepreneurship Park for College Students, SDUFE

Sponsored by:COLLEGE OF INNOVATION AND ENTREPRENEURSHIP EDUCATION, Committee of Shandong University of Finance and Economics, Communist Youth League, Shandong Towee E-commerce Co., Ltd

Introduction to the Lecturer:

As an expert in new media operation, Cao Bo has accumulated rich experience in new media IP incubation. As the main creator or participated in the incubation of "We Media IP" such as TongDaoDaShu, emotional counseling tree Hole, etc. He also has provided brand marketing strategies and operation guidance based on new media for more than 200 food, technology and entertainment companies. In terms of the operation of governmental We Media, he has provided new media operation guidance and consulting services for China Railway Corporation, Jinan Railway Bureau, Publicity Department of Beijing Municipal Party Committee, Publicity Department of Ruijin Jiangxi Municipal Party Committee, etc.