Topic: Management Response to Online Customer Reviews in Distribution Channel: A Perspective of Manufacturers
Guest Lecturer: Prof. Wu Ruhai
Lecture time: November 14th, 2019 (Thursday) 9:00-11:30
Lecture Venue: Y621 Yifu Building, Yanshan Campus
Host: School of Management Science and Engineering
Prof. Wu Ruhai, Ph.D. in Economics at the University of Texas at Austin. He is currently a tenured professor of marketing at DeGroote School of Business of McMaster University.