STRATEGIC MANAGEMENT
Shandong University of Finance and Economics
Course Code：
Total Number of Instruction Hours: 34
Number of Credits：2
About this Course
Strategic management is to present a new, up-to-date standard for explaining its process. It will present students an intellectually rich yet thoroughly practical analysis of strategic management. It utilizes examples of companies from around the world to demonstrate how globalized business has become. It shows the most comprehensive and thorough coverage of strategic management that is available in the market. The content is drawn from the “classics” as well as the most recent contributions of the strategic management literature. The historically significant “classic” research provides the foundation for much of what is known about strategic management; the most recent contributions reveal insights about how to effectively use strategic management in the complex, global business environment in which most firms operate while trying to outperform their competitors. In the meantime, it will present students with many examples of how firms use the strategic management tools, techniques and concepts developed by leading researchers.
Prerequisites and Preparation
General knowledge on management.
Course Goals
After finishing this course, students should have developed a range of skills enabling them to understand strategic management concepts and use those concepts to analyze practical issues.
By the end of this course, students should be able to:
∙ Carry out the industrial organization (I/O) model to explain how firms can earn above-average returns.
∙ Utilize the resource-based model to explain how firms can earn above average-returns.
∙ Identify the five competitive forces and explain how they determine an industry’s profit potential.
∙ Explain how value-chain analysis is used to identify and evaluate resources and capabilities.
∙ Implement competitive dynamics in slow-cycle, fast-cycle and standard-cycle markets.
∙ Use the five forces of competition model to explain how above-average returns can be earned through each business-level strategy.
∙ Describe how firms can create value by using a related diversification strategy.
∙ Analyze the short- and long-term outcomes of the different types of restructuring strategies.
∙ Figure out the effects of international diversification on firm returns and innovation.
Course Components and Requirements
∙ Assigned readings
∙ Case discussion in class
∙ Case analysis for homework
∙ Final Exam
Assigned Readings
The Management of Strategy: Competitiveness & Globalization: Concepts and Cases (12th Edition),
Michael A. Hitt, R. Duane Ireland, Robert E. Hoskisson, China Renmin University Press, 2017
Extra material and additional reading for class discussion may be assigned during the semester.
Deliverables and Grading
Method of evaluation and grading:
1) Students attendance is necessary which equals to 10%.
2) Class involvement is indispensable for every student which is 10%.
3) Student’s homework which counts as 10% of the grade.
4) There will be a two hour final, which will be cumulative and cover all of the course materials. This will count as the remaining 70% of the grade.