International Marketing

Shandong University of Finance and Economics

Course Code：05300481

Total Number of Instruction Hours: 51

Number of Credits：3

About this Course

The course international marketing systematically talks about the theory and practice of international marketing, and makes a detailed introduction of the basic concepts , the environment and place of international marketing, international marketing research, the strategy, organization, control and international marketing mix . Through the study of this course, students can master the basic theories and knowledge of international marketing comprehensively, and have the ability to analyze and solve practical problems.

This course will also provide a basis for evaluating opportunities existing in the international markets and learning how to write a marketing plan.

Through lecture, discussion, and research, students will develop the ability to prepare marketing programs, which effectively reduce risk and take advantage of opportunities in the marketplaces of the world.

Prerequisites and Preparation

International Economics; International Business.

Course Goals

After completing this course, students should have developed a range of skills enabling them to understand economic concepts and use those concepts to analyze specific questions.

By the end of this course, students should be able to:

• Understand the Scope and Challenge of International Marketing

•Knows the Environment of International Marketing

•Master the method of how to do  International Marketing  Research

•Master the knowledge of International Market Planning &Strategy

•Master the knowledge of target Market Strategy and Consumer Behavior .

•Master the basic theories and knowledge of international marketing Mix.

Course Components and Requirements

·         Assigned readings

·         Lectures

·         Attendance

·         Cases analysis

·         Final Exam

Assigned Readings

Philip r. cateola, Mary gillie, John l. graham. International Marketing, 16th edition. Beijing: Renmin university of China press, June 2013.

Deliverables and Grading

Method of evaluation and grading:

1）There will be 4 mandatory cases analysis sets which will be individually graded will have one of the group case analysis of PPT shows on the class . At the end of the term students will have 4 homework grades and one case speaking grades  on the class  and this will count for 20% of the final course grade.

2）The attendance of the course and discussion on the class will count as 10% of the grade.

3）There will also be a two hour final, which will be cumulative and cover all of the course materials. This will count as the remaining 70% of the grade.

国际经贸学院  毕红毅制订

2018年12月23日